SEO 101 - Techniques you can use to increase your site’s search engine ranking

Google Kwun Ho

People asked me all the time as to how can they get their site to show up on the first page of Google.com?  The answer is you got to do what search engine like, which is a science of it’s own.  But a good clean website fill with useful contents and keywords that focus on site’s contents often find they way to the top of the search engine.  Using good clean code can often enable search engine to index your site correctly and therefore it will rank high on your contents.

To create good search engine friendly website, you need to work with a developer that have a good understanding of HTML and CSS (Cascading Style Sheets).  Using CSS is the best styling tool for the search engine because it define most of the design elements and graphics in a CSS file which is stored away from the actual HTML page.  Therefore you can simplify your actual HTML page with relevant content to make the search engine’s job easier to index your contents.  A site with useful and relevant contents is good way that will rank high on the various search engines.

Once you have your site set up with search engine friendliness in mind, you can follow the following techniques that will for sure boost your site’s search engine ranking.

SEO101 Technique One: Do not use Flash or JavaScript
Web designers like to use Flash the spice up their websites, and it makes their portfolio look flashy. But Flash does absolutely nothing for your search engine ranking. It will sometime hurts you instead. Most search engines cannot read Flash. Even through some may tell you that they can interpret them, but as of this writing, the technology just isn’t here yet. So, if your site is done in flash it is likely that you don’t score high on the major search engine. Using JavaScript is also bad for SEO because a lot of browsers still cannot interpret JavaScript correctly.

SEO101 Technique Two: Use HTML Header (h1, h2, and etc) tags
Using correct Header tags on headlines and subheading is a must for readability and good SEO practices.  Use Header and “H” tags for all your headlines and subheading will give more attention and let the search engines know what is important on your site.  The Heading and subheading should include the keywords and phrases that you want the search engine to rank high and target on.

SEO101 Technique three: Use of good Meta tags
You really only need to focus on the title, description and keywords tags of your site when creating meta tags.  The title will tell the search engine the topic of your page and the description tell them what the content is and take good care in using your keywords and phrases in the tags that you want the search engine to rank high on.  If you are targeting a certain keywords, make sure they are in all of the Meta tags.

SEO101 Technique four: Do not over use your Keywords in the Contents
The modern search engine is smart enough to know if you try to over use a keyword on your content.  Search engine often calculate your keyword density on your page to determine the relevant or irrelevant of the keywords.  A good ratio is between three to seven percent of your content is fill with your keywords. Remember not to over use your keyword, otherwise it will hurt your search ranking.

To conclude, you need to take good care of using good clean coding when setting up your site to make your site search engine ready.  This will be an important big first step in gaining SEO success.  By following the technique noted above.  Your site will rank high on the major search engine in no time.